Building a Content Marketing Strategy

Published: 04.22.2019

Category: Blog


The success of any enterprise depends on the strategy that individual business owners opt to implement in their operations. By adopting the right approaches, it gives business owners and marketers an edge in acquiring a larger client base than their competitors. A factor you cannot over look. 


Content marketing is one of the strategies you can consider adopting if you want to attract more customers, increase revenue, and strengthen the position of your brand in the market. A content marketing strategy refers to the creation, distribution, attraction, retention, and conversion of prospects into customers using a specific plan of action. If you are considering the adoption of a content marketing strategy, here are steps for building and executing such a plan successfully.


1. Define Your Goal

It is difficult to develop an appropriate strategy for your organization without defining what you expect in the end from the onset. Identifying what you want to achieve through your content marketing strategy should be the starting point for every business operator who is focusing on implementing such a plan successfully.


Once you establish the goal of your content marketing strategy, you can move on to identify where it can fit best, which will promote the achievement of the set purpose. A content marketing plan that does not have its foundation on a particular goal will frustrate your expectations.


2. Know Your Audience and Conduct A Keyword Research

It is a fact that the individuals you are targeting are looking for a solution to specific pain points. Conducting a keyword search is advisable if you want to get insight into the information that your audience is looking for, which you can provide. You can establish at least three critical needs of the individuals you are targeting and focus on providing solutions for the same while blending the latter with a specific keyword. The result, in this case, should be a solution for your target audience that features your goals and the keyword you are targeting.


3. Update Your Existing Content

If you are already publishing and you are planning to adopt a new content marketing strategy, reviewing your current content is advisable. You may discover that the information you have is not in line with your current goals and it may not be targeting the customers you have at the moment in the best way possible, which implies that restructuring your existing videos, podcasts, and blog posts will facilitate optimization for the need at hand.


As you review your current content, you may need to update it, change it, or pull it down altogether, which will ensure that the new version is engaging, evergreen and that it incorporates an aspect of current affairs.


4. Consider Using Social Media

Today, it may not be wrong to suggest that if your brand is not on social media your business might be operating in the stone age era. You cannot underestimate the impact of social media on your content marketing strategy, and that is why it is impossible to separate the two.


Your presence on social platforms as an entrepreneur is one thing, but gaining recognition here is another thing altogether. Business owners who earn a reputation of industry experts on social media post beyond once or twice on Facebook, Twitter, and other platforms. Social content is considered a priority  because they could attract a huge following and which then promotes success.


5. Opt for Paid Ads

Toasting to a considerable audience and significant engagement on social media is fun, but not good enough. Going an extra mile by embracing paid ads as part of your content marketing strategy will allow everyone accesses to information about your brand and that can increase your market share too.


Some business owners are skeptical about the idea of investing in paid ads in the initial stages and if you are part of them, consider using social platforms with pocket-friendly rates for your paid ads to save on cost and increase revenue. By adopting these steps to build a content marketing strategy, you can bring in new customers, educate users, drive revenue and help create a powerful brand for any business.

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