Building a Digital Brand Strategy for an Iconic Product
Introduction
Creating a Better Online Story for a Well-Known Company
Maglite is a true product of the American Dream who's humble beginnings lie with a self-taught experimental machinist named Anthony Maglica. His hard work earned him and his products a reputation for quality, efficiency, and ingenuity that still rings true today. Since their founding in 1955, Maglite has consistently offered a better value than the competition and each flashlight is a realization of decades worth of research, development, and design. We helped them own and demonstrate that value online.
Analytics Tracking
Organic SEO
Direct Response
Need
Getting People in the Digital Door
One of Maglite's biggest claims to fame is its devout commitment to having all manufacturing take place in the United States. Upholding this standard means that competition against less expensive, imitation products is high and the need for eye-catching materials and an easy path-to-purchase is key.
But if Maglite even wanted a chance at making a sale over the competition, they first needed to make sure people landed on their site. MAB's first suggestion was to focus on SEO. We know that 98% of online searchers choose businesses ranked on the 1st page of results so we found a way to drive people to the site and generate a substantial new user acquisition. MAB designed campaigns based on industry-specific opportunities for this industrial flashlight company, and leveraged a decades-long commitment to the brand that converted traffic into buyers.
Highlight
A Unique Approach to the Problem
As an established brand going direct-to-market, Maglite was clear in their intention not to infringe on the livelihood of their channel partners by dropping prices. MAB built a secondary data layer that listed other retail vendors and measured off-site clicks. This generated a success metric that Maglite could showcase to channel partners and still track a measurable ROI on in-house marketing spend.
LET'S TALK ABOUT YOUR DIGITAL-FIRST APPROACH.
Contact Us