How Responsive Websites Affect User Engagement

Published: 01.03.2020

Category: Blog

In an age where we carry the internet around in our pocket, mobile web design is at the forefront of deciding customer opinion. If your website isn’t friendly to mobile users, that could be enough to make customers use a different website service even if your desktop design is pristine.

For a time the only option to deal with this issue was to create a mobile version of the site which created twice as much work when content was under maintenance. A responsive website is a popular alternative that will allow creators to focus on a single website.


What is a Responsive Website?
A responsive website simply refers to a website that is able to adjust its content based on the screen size of the viewer. This streamlines a customer’s experience with the website as it means they don’t have to awkwardly scroll or enlarge various features of the website.


Benefits of Responsive Website Design on Consumer Engagement
A consumer on a responsive website is more likely to demonstrate higher engagement levels for a number of factors.


More Consumers for More Time
Mobile users tend to be less patient and more likely to exit a website if they can’t immediately find the information they are looking for.

Responsive websites help keep more consumers on your website for a longer period of time. The design of the website keeps them there even after the initial search query and the accessibility of information keeps them returning to your website.


Converting Visitors to Repeat Consumers
A mobile user values a clean and fast interface. Consumers are more likely to return to a website if that website is easy to navigate and contains the information they seek.

A responsive website provides these aesthetic improvements while also keeping the information accessible, meaning mobile users are more likely to become repeat consumers.


Easily Accessible
As previously stated, if a mobile user can’t find what they’re looking for on one website, they’re quick to jump to another. It, unfortunately, doesn’t matter if you had the exact information or service they were looking for if they can’t find it with a parse glance.

Responsive websites make this information easier to find without the added effort of manually adjusting content to their screen size. Though it seems counter-intuitive, consumers are more likely to stay on your website if they can find what they want quickly, as they don’t waste time searching.


Improved Loading Speed
The loading speed of your website can also negatively affect the engagement of mobile users. If a website doesn’t respond quickly, mobile users are more likely to try another source instead of waiting for your content to load.

A responsive website helps optimize your load time meaning consumers can see your content faster. That alone may keep a visitor on your page instead of returning to their search query.


Improved Consumer Opinion
Finally, consumers are simply more likely to use a responsive website simply because of its appearance. Responsive websites are modern which suggests professionalism and that the services or products offered by the website are top-grade in their respective fields.

Your website could have all the needed information in the world, but if it’s clunky or unprofessional in its appearance, consumers will always pass it up for a responsive website.

Mobile websites are often your first and last impression for many possible consumers. By using a responsive website, you are giving your website the ability to hold a consumer’s attention, thus increasing consumer engagement and repeat visitors.

Need help with your website? Contact MAB today for any of your responsive web development needs.

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