Anyone who has every picked up a major fashion, beauty or health magazine has most likely come in contact with the tipsntrends brand and product. Their advertorial spreads have appeared in top tier national publications since 2003 and they have a showroom on Melrose Ave. in Los Angeles. Having gained great success and notoriety in the industry, it was time the tipsntrends digital presence told the same story.
The old tipsntrends website did not showcase the company’s brand for what is is. The company was in need of an updated, fully-responsive website that would deliver an optimized user experience. Plus, an expanding facet of the brand required new functionality to accommodate event-based content.
An image-driven site with intuitive calls to action and an engaging user experience connected consumers with products and created a user-centered path to conversion. With constant shifts in style, culture and shopping preferences, it was important that the tipsntrends story went beyond print publications and established a more direct connection with their audience.
The varied branches of tipsntrends’ business called for a site that pushed the limits of what WordPress normally does. MAB created a custom WordPress theme and was able to streamline tipsntrends’ content creation process by building a unique admin interface. This allowed tipsntrends staff to easily control and modify content on various pages of the site.